Furniture that asks
nothing of you
We make beds that go together by hand, in about ten minutes, without tools, hardware or a second pair of hands. Everything else we believe follows from that one decision.
Moving into a new space is stressful enough.
For our founder, struggling to take apart and rebuild a heavy wooden bed frame was the final straw. She knew there had to be a smarter way:
furniture that sets up in minutes, moves with complete ease, and simplifies your everyday life.
That single idea inspired our bed in a box design.
Creating your personal sanctuary shouldn't cost you an entire afternoon. Setting up your sanctuary should be the easiest part of settling into a new home.
We hope you love your new bed as much as we do.
Built for the room you actually live in
Most furniture is designed for a showroom floor and delivered to a fourth-floor walk-up. We started the other way round — from lifts, corridors, tight turns and rooms where the bed is most of the floor plan.
The frames ship flat as upholstered panels and a base. Nothing loose, nothing to lose, and nothing that needs a van's worth of space to assemble once it is inside.
Condo living
Service lifts, narrow corridors and a delivery window. A frame that arrives flat and assembles inside the room solves all three at once.
Living solo
No second person to hold the other end. Every joint seats by hand and holds under its own weight, so nothing about the build assumes company.
Families
Moving day is long enough. Ten minutes to a made bed means the room the children sleep in is the first one finished, not the last.
Moving often
What goes together by hand comes apart the same way. The frame that arrived flat leaves flat, as many times as you need it to.

No tools.
No hardware.
Beds first.
The rest of the room after.
We would rather tell you exactly where things stand than imply a catalogue we do not have yet. Here is the honest position.
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Three frames, finished
The Classic Cloud, the Curvy Cloud and the Teddy — each in full double, queen and king, across two colourways apiece.
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Ordering opens shortly
Stock is on its way to us and the first photography is being shot. The store is live so you can see what is coming; the buy buttons switch on the moment the beds are in hand.
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Beddings
Sheets, covers and the bolster cases for the Teddy — made in the same fabrics as the frames, so the bed reads as one piece rather than a set of separate purchases.
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The rest of the room
Side tables, benches, storage. Same principle throughout: if it needs tools to put together, it is not finished being designed.